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4/7/2016 - High Point Market

High Point Market - Announces Fitness Challenge, Rep4Life Partnership for Spring Market 2016

High Point, NC, April 7, 2016 – The High Point Market Authority (HPMA) announces that the Market Fit Challenge will return for its second Market. Beginning on opening day of Market – Saturday, April 16 - the challenge will give attendees the opportunity to track their steps at Market and compete for a $250 Amazon gift card. Adding to the program, the Market Authority has teamed up with Rep4Life to add their Market-a-thon participants to the challenge as a competing group.

Developed in partnership with Matchup, the fitness challenge will break participants down into several peer groups for the competition – Designers, Exhibitors, Industry, Press/Media, Reps, Retailers, Students and Rep4Life Market-a-thon participants. Participants can track their progress on the Leaderboard, both through the website and the Matchup app. Those at the top of the Leaderboard at the end of each day will be recognized, and the one who ultimately takes the most steps as of 11:59pm on Tuesday, April 19, will receive a $250 Amazon gift card.

In addition to competing for the gift card, participants will be eligible to win a combination Row GX and Life Cycle GX from Life Fitness ($4,218 MSRP), courtesy of Brunswick Billiards (www.brunswickbilliards.com). Those at the top of the leaderboard in each peer group when the challenge closes will be placed into a drawing for this prize. The winner will be selected after Market closes and then announced on social media. Brunswick Billiards can be found during Market in the Suites at Market Square mezzanine, booth M-8007.

“With over 11.5 million square feet of showspace, this Market certainly affords attendees the opportunity to do a lot of walking,” said Tammy Nagem, chief operating officer for the High Point Market Authority. “Last Market, I logged 37.52 miles on my fitness tracker over six days. My biggest day was opening day, when I walked 8.31 miles, or 19,302 steps!”

New this Market, the Market Authority has teamed up with Rep4Life (www.rep4life.org), an Orlando-based nonprofit whose purpose is to help the traveling sales professional in times of unforeseen need, for their inaugural Market-a-thon. Those participating in the fundraiser will be a separate group in the Market Fit Challenge and will be eligible to compete for the $250 Amazon gift card. To kick-off the event, the Market Authority has donated $750 to the Rep4Life foundation.

Attendees interested in participating in this challenge can get more details and sign up at http://www.highpointmarket.org/event/market-fit-challenge. The climb to the top of the Leaderboard begins at 12:01am on Saturday, April 16.

About the High Point Market Authority
The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on social media using the hashtag #hpmkt.


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